Student Search
With an ever-changing landscape in higher education enrollment, Spark451 focuses on staying ahead of the curve and delivering a progressive approach to search. We employ a multi-faceted strategy and give careful attention to list acquisition, predictive modeling, personalized messaging, and integrated, multi-channel tactics.
Lead Generation
Building the top of your enrollment funnel has never been more important or more challenging. Spark451 designs lead generation programs that spark interest and action, bringing students into your college or university’s communications flow to let them hear your story, and ultimately, enroll.
Communications Strategy
To help you craft the most effective messaging plan, Spark451 determines which unique touchpoints will deliver optimal results for your institution. Taking into consideration your current materials, specific media platforms, target audience, and institutional goals and mission, we’ll refine your outbound materials and calibrate your communications roadmap for every channel.
Admitted Yield
Whether yield is a pain point, or you plan to further build on a strength within your funnel, Spark451’s Admitted Yield Program has a proven track record for increasing conversion of admitted students while working to place a chill on your melt. Our five-stage program combines technology with data and personalized communications to engage your admitted students and their parents, drawing them closer to becoming a part of your community.
Transfer Marketing and Re-Recruitment
Take advantage of all opportunities to communicate with prospective students by adapting your tactics for the new era of transfer marketing and re-recruitment. With no limits on engaging prospective students who have either committed elsewhere or are currently enrolled at a four-year school, Spark451 can prepare your communications plan for year-round engagement. (Remember: May 1 is no longer the universal decision date!)
Graduate Student Marketing
The transformational power of graduate education is indisputable, and Spark451 helps you connect your programs with the right audience. From graduate student search to lead gen to full-funnel communication plans, we are the leading authorities in building on-campus and online graduate enrollments.
Marketing for Continuing, Professional, and Non-Credit Education
Drive revenue for your institution by targeting and engaging non-traditional students. Let Spark451 build awareness and enrollment for your continuing, professional, and non-credit education programs through a customized marketing and communications program tailor-made for your budget.
"Our work with Spark451 for student search and enrollment marketing campaigns is a true partnership. I value their creativity, hard work and commitment to achieving measurable results, which have been more than any other firm I have worked with."
Bryan Gross
VP for Enrollment Management & Marketing, Western New England University
