Enrollment Marketing
Communications Strategy
Build a refined tactical communications plan for your college or university based on a foundational understanding of your prospective students and your key, unique selling points.
Knowing Your Audience
We begin the process of getting to know your audience by asking two fundamental questions: Who are they? And what motivates them?
Messaging Architecture
Messaging is not copy; it’s the floor plan for your communications house. Spark451 crafts a small set of statements arranged hierarchically to prioritize your most important messages. These statements help people in all departments deliver consistent messages across every channel, including emails, text messages, print, video, and more. They also help us lay out a sequential plan for delivery.
Creation and Production
With the architecture in hand, our team can begin the work of crafting your communications. From emails to phone scripts and print to video, our creative teams produce all or part of the planned materials in collaboration with your in-house marketing teams.
Technology Integration
Following the blueprints of our plan, once the materials are finished, we begin the painstaking process of implementing the communications plan on the various platforms where students will engage. From your CRM to direct mail to call centers to surveys, our team executes with precision and operational rigor, knowing that each touch point is a one-on-one connection between your institution and a future student or family.
"Spark451’s outstanding creative and strategy teams merged seamlessly with our internal teams and we couldn't be happier with our partnership."
Catherine Calamé
Director of Marketing, Columbia Business School
Get in Touch
Reach out for a free consultation on how we can put our services to work for you.
