Enrollment Marketing
Transfer Marketing and Re-Recruitment
Combat attrition by maintaining a steady stream of engaged students—even if they’ve enrolled elsewhere first.
Transfer Marketing
Approximately 30% of college students will transfer at least once during their period of undergraduate study. Spark451 helps institutions turn this phenomenon into opportunity through its transfer marketing practice.
Re-Recruitment
Recent NACAC rule changes have relaxed the constraints for communicating with your past applicants who did not enroll. Many institutions view this as a strategic opportunity to build marketing and communication plans that help these students remain engaged. Dubbing this new communication phase as “Re-recruitment,” Spark451 was one of the first firms to design and execute plans for these students, and we are here to help you with yours.
"Spark451 has a team of professionals that has consistently stayed ahead of the curve in implementing innovative enrollment marketing strategies, particularly with regard to transfer student recruitment. Their effective, targeted transfer campaign strategies yielded above average results for 18+ consecutive months and were an essential component to achieving Manhattan College’s annual enrollment goals."
Troy L. Cogburn
Associate Vice President for Enrollment Management, Marymount University (Formerly at Manhattan College)
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