Services
Creative Services
Your goal is to wow — and convert. We can help! That starts with an understanding of your audience’s needs and translating them into a communications strategy that works. With insights in hand, our team of skilled writers and talented designers will craft digital and print pieces that create an emotional connection and motivate prospective students and their families to take action at every stage of engagement.
Discover
In-Depth Research
To gain strategic creative insights, we evaluate your communications, carefully analyze the competitive landscape, and adopt your brand identity and voice.
Define
Careful Planning
Identifying what sets your school apart, we map out specific communications, and prioritize a system of content with an emphasis on personalization.
Design
Communication Shaping
Leveraging your institution’s key differentiators and industry best practices, our designers and writers craft compelling narratives that drive action.
Develop
Flawless Execution
It all comes together with careful quality control. Our production expertise in digital, broadcast and print channels ensures amazing communications within budget.
Brand Strategy
You may know that your brand is not the logo or a tagline. But what is it? Your school’s brand is a promise to deliver and a sum of all your audiences’ experiences with your institution. We’ll help you define (and refine) your school’s unique voice and presence in the market so you can leave a lasting impression at every interaction.
Campaigns
From viewbooks to landing pages to emails, a consistent marketing campaign across platforms is key to generating and maintaining interest. With your team’s input, we’ll use research and data to pinpoint the messages and visuals that best set your school apart in the crowded higher ed landscape.
Publications
Not only is print not dead, but it’s a vibrant — and vital — medium to leverage for breaking through the digital noise. With vast experience creating travel materials, viewbooks, department brochures and more, we know what it takes to captivate your audiences through exciting tactile formats, engaging storytelling, eye-catching design, and content tailored for the topic and audience. We challenge the limits of the medium by integrating technology like augmented reality and digital publishing to deliver an unforgettable — and measurable — experience.
Direct Mail
Standing out in a crowded market is easy when you balance your communication plan to include both physical and digital touchpoints. The tactile nature of mailed promotional materials gives you the chance to engage more of your recipients’ senses and to include others in the home.
Video
With TikTok, Instagram, Facebook, and YouTube capturing the attention of Generation Z (and everyone else, really), video has become an essential piece of any school’s marketing plan. At Spark451, we have the creativity and technical expertise to produce compelling admissions welcome videos, student and faculty spotlights, commercials and digital signage with video and animation components.
"Spark451’s unique industry insights, creativity, and dedicated account strategists really stand out among the agencies in the higher ed space. Working with Spark over the years has enabled us to more effectively market to, support, and retain our students."
Joey Schmit
Assistant Vice President, Marketing & Communications, New York University
Let's Get Creative
The primary objective for your school’s communications is to attract attention and inspire action. Spark451’s talented creative team will help craft the right message to deliver it to the right audience at the right time. And if we win you a few awards along the way, there’s no harm in that either. We’d love to show you what we can do to help bring your school’s brand to life.
