The College Search Unveiled: Trends, Tools, and Tactics for Engagement
Unlocking Key Insights for Engaging College-Bounds Students and Their…
Text Message Marketing Best Practices
Essential Tips for Elevating Your Communication Strategy
Thanksgiving With a Side of CRM
The Ultimate Thanksgiving CRM Recipe
October is here and we’re certain your office is abuzz with recruitment…
2024 College-Bound Student & Parent Surveys: Download the Reports
Hear what thousands of recent high school grads and their parents are…
Email Marketing Best Practices
Essential Tips for Elevating Your Communication Strategy
Top 5 Admissions CRM Focus Areas for Fall
Make the Most of This Critical Season
It’s the Perfect Time to Plan Your Fall Photoshoot!
Let’s be honest: If you haven’t significantly updated your photo assets…
Take Control of Your Financial Aid Offers
Optimize an Asset You Already Have
Make the Most of Slate Cycle Prep
Go Beyond Updating Your Period and Round Structure
A look back at some of our favorite moments from SparkThink@JAM 2024
The Value of Graduate Applicant Personas
Identifying the Unique Needs and Motivations of Today’s Graduate……
Longwood University’s Macrae Robertson Joins Spark451
Meet Our Latest Senior Business Development Strategist
Going for Gold: Spark451 Earns an Additional 13 Collegiate Advertising Awards
The Spark451 team is proud to share these industry honors with our…
Webinar: The Language of Non-Traditional Learning: How to Market Your CE Programs
Mike McGetrick offers critical insights into how to successfully market…
Keeping Students and Families Engaged Through the Enrollment Cycle
The impacts of FAFSA and the need for personalized communications and…
Our Arms Are Full: Spark451 Earns 18 Educational Advertising Awards
The Spark451 team is proud to share these industry honors with our…
Higher Education Needs to Focus on Re-Recruitment
Here Are Five Methods to Consider.
How Gmail and Yahoo Are Changing the Email Ecosystem
Discover tips and tricks for ensuring your emails are sent without errors.
Your Applications Are Up, but Are You Prepared for Yield Season?
Strategic suggestions to help you overcome potential admitted yield…
Access Our Latest Graduate School Intenders Survey Results
Download the full report to gain critical recruitment insights from…
2024 SparkThink@JAM Call for Session Proposals
Deadline to Submit: February 15, 2024
The ROI of Paid Media for Senior Search
Devoting more resources to paid media may help your institution offset…
Uncover tips for aligning your institution’s brand across internal and…
Learn how you can prepare to navigate the new FAFSA process
Reframing the Graduate Student Enrollment Journey
Identifying personas and looking beyond the traditional enrollment funnel…
Lessons Learned from Non-Enrolling Students
How those who said "no" can help future students say "yes!"
2023 College-Bound Student and Parent Surveys: Download The Reports
Hear what thousands of recent high school grads and their parents are…
Finding Students Where They Are: Fueling Enrollment and Building Brand Awareness Among Gen Z
A recap of some of the key takeaways from a SparkThink@JAM 2023…
Three Digital Strategies to Attract Non-traditional Learners
Institutions looking to market continuing education programs to…
Support Your Yield Goals With Personalized Portals and Microsites
A recap of some of the key takeaways from a SparkThink@JAM 2023…
5 Tactics for Surviving Summer Melt
Protect your incoming class by keeping students engaged all summer long.
Utilizing Social Media to Attract Adult Learners
How one cost-effective Facebook and Instagram ad campaign filled a…
Integrating Science into Marketing
Explore how to apply scientific theories to modern marketing methods
We’re Truly Honored: Spark451 is Recognized for Excellence in Marketing
The Spark451 team is proud to share these industry awards with our college…
Regarding the College Board’s Recent Changes
A special message from Spark451
The Power of Digital Media for Lead Generation and Engagement
Discover why a strong digital media plan should be a part of your…
Enrollment Marketing and EdTech Veteran Jerald Harrison Joins Spark451
Meet Our Latest Senior Business Development Strategist
2023 Digital Media Trends for Higher Education
Highlighting some of this year’s biggest areas of opportunity
What Recent College Graduates Think About Grad School
Spark451’s enrollment strategy experts release and discuss the results of…
SparkThink@JAM Call for Session Proposals
Deadline to Submit: March 1, 2023
3 Tips To Increase Your Admitted Student Yield
Strategies to help focus your yield efforts and maximize your reach to…
Save the Date for the 2023 SparkThink@JAM: Special Interest Forum on Enrollment and Technology
Wednesday, May 31–Friday, June 2, 2023 • Orlando, FL
Digital Marketing Excellence: Spark451 and Collegiate Partners Earn 12 New Awards
The Spark451 team is proud to share these industry honors with our…
What It Means to Be Countercyclical
Gain insights into strategies for prospering during a stumbling economy
Coming to Inboxes Near You: BIMI
A new email marketing must-have for standing out in the inbox
Admissions and Enrollment Marketing Expert Brian Jansen Joins Spark451
Meet Our Latest Senior Business Development Strategist
Looking Further Down the Funnel
How an effective sophomore/junior search can put your enrollment goals…
Strategies to Increase Enrollment With Adult Learners: Part 2
Adult learners may be the answer to certain enrollment challenges
2022 College-Bound Student Survey: Download The Report
Hear fresh takes on college search and enrollment from the latest class of…
Strategies to Increase Enrollment With Adult Learners: Part 1
Adult learners may be the answer to certain enrollment challenges
Parents Reflect on College Search
Enrollment strategy expert Pete Colbert shares the results of Spark451’s…
Managing Enrollment Demands When Staffing Resources Are Low
Perception Equals Reality: A Case Study on Price Point and Institutional Reputation
Learn how a college’s reputation could enable a price increase.
Valdosta State University’s Ryan Hogan Joins Spark451
Meet Our Latest Senior Business Development Strategist
All That Glitters: Spark451 Earns 8 Gold Awards
The Spark451 team is proud to share these industry honors with our…
High School Senior Student Search
Learn how to enhance your institution's approach for reaching high school…
Realize the impact that high school counselors have on the college search…
5 Digital Media Trends You Can’t Ignore This Year
You may find yourself rethinking your digital marketing plans.
Breaking News: Spark451 Is Joining Forces with Jenzabar
Higher Ed Industry Leaders Come Together to Empower Colleges’ And…
What Are Students Saying About Your Slate Portal?
3 areas to focus on to make a better portal
8 Ways to Be a Successful Enrollment Manager in 2022
Big-picture strategies you can start implementing right away.
A marketing professional takes a fresh look at post-COVID college fairs as…
Rethinking and Tracking the Campus Visit
Strategies for expanding your perspective and adjusting your metrics.
4 Tips for Improving Your Slate Communications
How to use automation and dynamic content to create a better user…
Generating and Nurturing Higher Education Leads
How to turn your prospects into applicants with digital media and email…
Explore three key reasons for integrating CTV into your marketing strategy
Comparing a Decade’s Worth of College-Bound Students' Survey Data
Discover why it's crucial to deliver fresh, personalized content to…
Award-Winning Work: Spark451 and Collegiate Partners Recognized for Digital Marketing Excellence
The Spark451 team is proud to share these industry honors with our…
Navigating College Search From the High School Counselor’s Perspective
Hear fresh feedback from nearly 3,000 school counselors
Our interactive design pros highlight some of the most exciting features…
5 Micro Student Search Strategies That Work
Practical tactics for driving new applications all cycle long
Introducing SparkAssist by Spark451
Prospective Student Parent Engagement
Uncover the importance of effectively connecting with parents of…
2021 College-Bound Student Survey: Download The Report
Hear fresh takes on college search and enrollment from the latest class of…
May the (GA4) Force Be With You
The Power Within Google Analytics 4
Trendcast: The Rising Costs of Paid Digital Media
August 2021 Update
Webinar: Oh, Behave! Why The Future of Higher Education Marketing is Behavioral
A behavioral marketing primer for admissions professionals
Download: 7 Winning Marketing Tactics You Haven’t Tried Yet (But Should)
Fresh Ideas for Higher Ed Admissions Pros
Boosting Email Engagement Using Behavioral Marketing
94% increase in email open rates after implementing a behavioral marketing…
International Student Recruitment: The Renaissance Ahead
Exploring new and re-emerging opportunities for global student recruitment
Spark451 Named a Top Digital Agency in Raleigh
Recognized by DesignRush in a competitive category
Increasing Leads Without Increasing Spending
Campaign-specific landing pages are an effective means of attracting…
A quick recap of the 2021 Graduate Enrollment Management Summit.
Post-Pandemic Recruitment Planning
4 strategies to help ensure your institution will survive and thrive…
It’s the Final (Enrollment) Countdown
4 Actionable Late-Season Strategies You Can Implement Right Now.
Deliver a Powerful Virtual Commencement Experience
How Better Listening Enables More Impactful Marketing Campaigns
The iOS 14 Update: How It May Impact Higher Ed
Five Questions Savvy Admissions Pros Should Be Asking About Apple’s…
Adapting Admitted Yield For A Virtual Era
Finding the bright spots in a challenging year for higher education (and…
With all-virtual college searches on the rise, it’s time to optimize your…
Webinar: Understanding Your Institution’s Whole Brand
How Better Listening Enables More Impactful Marketing Campaigns
Webinar: COVID + College Search: What HS Seniors Are Saying Right Now
HS seniors share fresh thoughts on college search, applications, and…
The Great Ad Pause: Why it Matters for Higher Ed
How political ad bans can impact the performance of ads from colleges and…
Meet Feedback, Spark451’s Newest Strategic Partner
Discover how combining Feedback’s world-class ethnographic research with…
Silver Linings Playbook: 2020 In Review
Finding the bright spots in a challenging year for higher education (and…
Meeting Graduate School Intenders Where They Are
As the first wave of Gen Z students head to grad school, administrators…
Supplement Your Search and Fill Your Next Class
When it comes to hitting your fall recruitment goals, you have options!
Boosting Applications and Fostering A Healthy Grad Student Pipeline
Targeted Search and Prospect Communications Attract High-Caliber…
Innovation451 initiative sets company on a path toward data management,…
TikTok Advertising For Higher Education
Platform-specific tips every enrollment manager should know.
The Results Are In: 2020 Graduate School Intenders Survey
Download the full report to gain critical recruitment insights from…
2020 College-Bound Student Survey: Download The Report
Discover what the latest class of high school grads are saying about…
Connect with Spark451 Virtually at NACAC 2020
The Key to Effective Virtual Recruiting Events
Discover Spark451’s Virtual Experience Support Package.
Three takeaways shared by your colleagues.
Reality Check: 5 Truths About Digital Marketing for Higher-Ed Enrollment
Get the facts about using digital marketing to achieve your enrollment…
Dollars and Sense: Examining the Real Cost of Recruitment
Plus: How To Build Your Class On A Tight Budget Without Travel
It’s Time to Focus on Fall 2021
The time to build your next class is now.
Spark451 Special Report: 3,500+ High School Seniors Discuss COVID-19
Find out how college-bound high school seniors say the pandemic influenced…
Check Out Our Creative Portfolio!
Take a look at some of Spark451’s latest work.
Customer Decision Journey Mapping for Prospective Graduate Students
Why the traditional enrollment funnel doesn't apply to these unique…
WEBINAR: Digital Disruption — Finding Your Class Using Digital Strategies
Enrollment-focused digital marketing tactics for COVID-19 and beyond.
Successful collaboration yields award-winning marketing.
Digital Marketing In the Time of COVID-19
How Digital Marketing Can Benefit Your Enrollment Marketing Efforts.
Spark451 Special Report: College Parents React to COVID-19
Find out how parents of first-year students believe the virus will impact…
Watch the Webinar: The Art and Science of Data-Enhanced Graduate Student Recruitment
As the world continues to grapple with the economic fallout of COVID-19,…
Webinar: What Parents Are Saying About College Search
Enrollment strategy expert Pete Colbert shares the results of Spark451’s…
Webinar: Making Your Class Amid COVID-19
Essential tactics for admissions pros adjusting strategy amid Coronavirus…
College Campuses and COVID-19 Interactive Map
An interactive map generated from a crowd-sourced dataset on college…
Welcome 2020: Plan for Success In the Year Ahead
Strategies for enrollment managers who want to achieve more in 2020 and…
Guest Post: It’s Time For Colleges to Boost In-House Video Production Resources
Check out Mike McGetrick’s recent article for The Cutaway
Re-Recruitment is Born: What the NACAC Vote Means for the Admissions World
Following the NACAC vote, a new, more competitive era of college…
Navigating the Great Enrollment Shift
Admissions Strategies for the New Era of Student Recruitment — Get the…
A digital media campaign without a strong landing page is like a…
A One-Size-Fits-All Approach Doesn’t Fit Digital Marketing
Not all digital media is comparable.
Why Use Digital Marketing in Enrollment Marketing?
When it comes to enrollment marketing, there are the tried-and-true tools,…
