You’ve been watching the news. You know that the overall population of college graduates is dropping and the emerging pools of prospective students are, in many ways, unlike the ones we’ve seen in the past — in terms of their geographic locations as well as their cultural and socioeconomic backgrounds.

These demographic shifts mean only one thing for proactive college and university admissions professionals like yourself: Now is the time to reassess your recruitment strategy and adjust your approach to ensure that you can continue hitting your enrollment goals for years to come.

In our latest white paper, “Navigating the Great Enrollment Shift,” Spark451 Client Development Strategist Megan Brammer and Digital Marketing Strategist Ann Levy review some of the trends that will have the greatest impact on the future of enrollment, and they introduce several tactics that will help you keep your institution positioned to attract the emerging pools of students.

If you’d like to discuss the specific enrollment challenges facing your institution, please reach out. We’ll be happy to help you pinpoint the tactics that will best support your enrollment goals.