Job-E-marketing Associate
TECHNOLOGY
E-marketing Associate
You are:
- A bachelor’s degree holder in Marketing, Business or related field
- Interested in problem solving and are able to anticipate possible errors before they occur
- Adept at multi-tasking and have a high attention to detail
- Familiar with Excel
What you’ll do in this role:
- Provide quality assurance on the email marketing team
- Review and deploy emails and ensure the correct recipient population
- Prepare and implement email quality assurance policies and procedures
- Identify and resolve workflow and email deployment issues
- Monitor client email performance and suggest optimizations to the team
WEBINAR: Digital Disruption — Finding Your Class Using Digital Strategies
Month: May 2020
|May 21, 2020Now that we’re a few months into the COVID-19 pandemic, so much continues to change daily, but at least one thing is clear: Colleges and universities will continue to grapple with the fallout of this global event for the foreseeable future. At Spark451, we’re here to help our higher ed partners navigate these challenges in real time. There’s no question that the traditional student recruitment playbook has been overturned, but we are optimistic that we can find a way to come through this together.
With that spirit of collaboration in mind, we hope you’ll watch the recording of our recent webinar, “Digital Disruption—Finding Your Class Using Digital Strategies.”
During this one-hour session, our team of enrollment marketing and digital media experts discuss specific digital marketing strategies you can employ to navigate the enrollment challenges you’re likely facing as a result of COVID-19. With a focus on undergraduate recruitment (including freshman and transfer audiences), our panelists discuss:
- The initial impact COVID-19 had on digital campaigns
- How you can find digital opportunities amid the chaos
- How to determine the right digital platforms and campaigns to support your goals
- Specific tactics to fill your funnel for the years ahead
- Feedback and insights from one of our institutional partners
- The team will also be available to answer your questions. We hope to see you there!
Spark451 Earns 11 Gold Awards
Month: May 2020
|May 19, 2020WESTBURY, NEW YORK — Higher education marketing firm Spark451 is proud to announce that several recent projects — created in partnership with our valued college and university clients — have earned recognition from respected industry organizations. This year, the firm’s work earned 11 gold awards, along with several silver, bronze, and merit awards.
Spark451 is honored to once again have its collaborative work with clients held in such high regard by the Collegiate Advertising Awards (CAA), the Educational Advertising Awards, and the Education Digital Marketing Awards.
“We take tremendous pride in knowing that our creative work is not just effective, but also inspiring and beautiful,” says Mike McGetrick, Spark451’s Principal, Creative & Interactive Services. “And most importantly, the work is a result of a team effort — a deep collaboration with our clients who set the bar high, and our design, writing, and interactive teams who rise to the challenge again and again.”
Here are our latest award-winning projects:
Collegiate Advertising Awards
Marymount Manhattan College
Category: Recruitment (Gold)
New York University
Category: Handbook (Gold)
Columbia School of Social Work
Category: Graduate School Brochure (Silver)
Purdue University Fort Wayne
Category: Recruitment (Silver)
Educational Advertising Awards
Columbia University
Category: Integrated Marketing Campaign (Gold)
Columbia University
Category: Search Piece (Gold)
New York University Tandon School of Engineering
Category: New Media (Gold)
University of Bridgeport
Category: Search Piece (Gold)
Howard University
Category: Search Piece (Bronze)
Longwood University
Category: Outdoor Advertising (Bronze)
Marymount Manhattan College
Category: Logo/Letterhead Design (Merit)
International Technological University
Category: Campus Window Graphics (Merit)
Western New England University
Category: Publication/External (Merit)
Education Digital Marketing Awards
Columbia University
Category: Online Display Ad (Gold)
Columbia University - Executive MS in Technology Management
Category: Admissions Website (Gold)
International Technological University
Category: Admissions Website (Gold)
Russell Sage College
Category: Social Media (Gold)
University at Albany - Graduate Education
Category: Admissions Website (Gold)
Russell Sage College
Category: Microsite (Silver)
University of Maine at Presque Isle
Category: Social Media (Bronze)
Reach out to discuss how Spark451’s award-winning team can help your institution gain a competitive edge.
Digital Marketing In the Time of COVID-19
Month: May 2020
|May 6, 2020By Nicole Piering and Ann Levy
In light of the COVID-19 pandemic, on-campus events and tours are being called off, and standardized tests and NACAC fairs have been canceled, making it harder than ever for admissions officers to secure qualified student names.
Spark451 is constantly exploring how we can better support the enrollment efforts of colleges and universities. In these ever-changing and uncertain times, we’ve been tracking digital marketing trends in relation to higher education and beyond, and we believe that now is an ideal time to strategically engage prospective students through digital marketing.
Current Digital Media Trends
With the world currently practicing social distancing and staying at home, it comes as no surprise that social media usage and web traffic has increased tremendously across platforms and industries. According to Kantar, who surveyed more than 25,000 consumers across 30 markets, social media engagement will increase “by 61 percent over normal usage rates” in later stages of the pandemic. Additionally, Facebook reported that in Italy, the platform saw “up to 70 percent more time spent across (Facebook) apps since the crisis arrived.”
In addition to above-average usage rates on social media platforms, users are more likely to click off their app of choice to visit a website during this unique period. SocialMediaToday is reporting that overall U.S. traffic from Facebook to other websites has increased by more than 50 percent week-over-week. This is especially noteworthy for our partners, as social campaigns seeing an increase in web traffic translates to an increase in leads and engagement.
Spark451 Trends
For additional context, we compared general digital media trends to what we’ve been seeing here at Spark451over the past few weeks.
For one, we’ve observed an overwhelming decrease in both CPM (cost per one-thousand impressions) and CPC (cost per click) across the majority of our social advertising. This is due to less competition within the platforms, as there are no longer ads running for brick-and-mortar stores, tickets, events, and similar in-person experiences, which target many of the same users. The CPMs have dropped anywhere from 20–50 percent, depending on the type of campaign. On campaigns where the CPM has seen a 50 percent decrease, we’ve essentially been able to serve twice as many ads to our target audience at the same cost as before.
Additionally, we’ve seen an increase in reach and impressions. If you’re wondering what that means for you, it means that now is the time to get in front of your audience. This is a unique opportunity to increase your reach at a lower cost (more on that later!).
As a result of lower costs and expanded reach, our number of clicks have increased. Basically, for our higher education partners, now is the perfect time to reach your audience. At the very least, all branding and lead generation campaigns not related to in-person events should be left running, and if possible, now is the time to increase your spend. If more users are online than ever, now is the time to be advertising to them.
What This Means for Your Institution
We believe there are several types of campaigns that may help you improve your prospects and get additional leads in the months ahead. Here are some campaigns that are on the rise:
Parent Campaigns, Local Campaigns
In addition to focusing on students, it’s essential that we now focus on their parents. They may be reconsidering their child’s college options in the wake of altered economic circumstances, or they may have new preferences or fears about their child’s intended location (city vs. suburban campuses, for example). It’s a great time to get creative with your campaigns and reach new audiences. Some of our partners are deploying parent campaigns, “stay close to home” campaigns, and increased sophomore and junior recruitment efforts to garner those new leads.
Transfer Campaigns
Another potentially untapped population is the transfer audience. With uncertainty of traditional summer and fall semesters, local students may be considering transfer options closer to home. One of our partner schools has been running transfer lead generation campaigns and has recently seen a spike in reach, impressions, and clicks, due to lowered costs. Additionally, their impressions have gone up by a stratospheric 154 percent in March compared to February.
Adult, Continuing Ed, & Graduate Campaigns
Perhaps the largest population being affected in times of a poor economy, recession, and unemployment is the adult market. With unemployment being at a historic all-time high, adults need to reassess their plans for the future. They’re asking themselves: “Am I on the right career path?” “Should I change fields and finally pursue my dream career?” or even, “What is the most secure career path to ensure I don’t get laid off again?” Your university can lend a helping hand in getting them to the next phase.
Historically, graduate and certificate programs tend to see an increase in enrollment when the economy takes a turn. Considering that most people are online and consuming content, it’s the perfect opportunity to run a graduate lead generation or branding campaign.
Connected TV
In addition to an increase in website traffic and social media, there has also been a vast increase in television viewership, both traditional and streaming. According to Variety, Nielsen “found an average 61 percent increase in streaming video via the TV.” If you have the right video assets, now is the time to invest in a Connected TV strategy to get your ads in front of TV viewers.
Get Started
With huge spikes in digital media usage amid COVID-19, this is an ideal moment to digitally advertise to your prospective students and their parents. Spark451 can help you navigate this unprecedented situation and determine which campaigns would best support your college or university’s enrollment goals. To get started, reach out. We’ll be happy to schedule a call to discuss your options.
