The month of February is synonymous with love, so what better way to spend the coming weeks than leveraging your CRM to help your admitted students fall in love with your college and say “yes!” to joining you this fall.

With application reading complete, it’s time to gear up for admitted student events! 🎉 We all know how critical getting students on campus is to securing deposits, so you’ll want to pull out all the stops when planning your admitted student days — including in your communications! Show your students that you care (and are paying attention!) by creating hyper-personalized messages leveraging dynamic content and/or Liquid markup. By utilizing dynamic content, you can create a single mailing that displays different, personalized information for each student on everything from their major and athletic interests to their advisor and academic school.

It can easily be argued that nothing is more important to students and their families than the financial aid package. In addition to sending packages digitally (more on that here), consider importing key financial aid information to display on student records. Doing so will allow your admission counselors to have more meaningful conversations with students and further solidify the relationships they’ve been building.

Make life easier for yourself, your counselors, and your admitted students by taking full advantage of your CRM’s workflow automations. Whether it’s on-campus orientation, program-specific visit days, or new student arrival, set up your events to send triggered reminders and follow-up communications. Your counselors will love having one less thing on their to-do lists, and students and their families will appreciate being kept in the loop as their event approaches.

Do you know what’s just as important as getting current admitted students to fall in love with campus? Planting the seeds for future classes. If your campus hosts summer camps (or any camps for that matter), you have a prime opportunity to get new names into your system! Include opt-in language on registration forms or try to work an admissions presentation into the camps’ schedules. No matter how you go about it, make sure those names end up in your database and added to your nurture campaigns.