Admissions and Enrollment Marketing Expert Brian Jansen Joins Spark451

Westbury, NY — Spark451, a Jenzabar company, is proud to welcome Brian Jansen, our newest Senior Business Development Strategist. Based in Portland, Oregon, Jansen will work closely with the company’s partner institutions primarily in the Midwest and Pacific Northwest to help them achieve their enrollment goals.

“Brian brings a great deal of valuable experience to this role,” says Steve Kerge, Vice President of Business Development, Spark451. “He’s spent significant time both in the trenches of various collegiate admissions offices and as a trusted strategic partner on the agency side. I’m very enthusiastic about the insights and support he will be able to deliver to our partner colleges and universities.”

Jansen holds a BA in psychology from St. Norbert College and an MS in marketing communication from Illinois Tech’s Stuart School of Business. For more than two decades, he has been moving the admissions needle for higher education institutions. Jansen started his career working his way up through the admissions and marketing ranks at a handful of campuses in the Chicagoland area, including Trinity International University, Illinois Tech, and The Chicago School of Professional Psychology. At different points of his journey, he gained experience serving a variety of audiences including traditional undergraduate students, non-traditional adult degree completion students, and graduate students. At one point, he even managed to boost enrollment for one institution by a whopping 20 percent in his first year!

In 2010, Jansen transitioned from on-campus roles into enrollment consulting. In the last 12 years, he has partnered with well over 75 institutions from around the country. Along the way, he has helped schools refine their recruitment and enrollment strategies, implemented multi-channel student search and application generation campaigns, and delivered data-driven funnel qualification via predictive modeling.

“I am thrilled to be able to continue helping higher ed institutions identify ways in which we can collaborate to achieve their specific goals and face challenges head on,” says Jansen. “To me, the relationships I’m able to build with partner institutions and their hardworking teams is the most rewarding, and it’s what I’m most excited about in this new role with Spark451.”