Enrollment Marketing
Student Search
Spark451 helps shape your next class with a student search marketing program as unique as the students you recruit.
Tailored Approach
Break the Mold
Save the cookie cutters for baking. Your school deserves a tailored approach to student search with a unique and branded creative execution. Spark451 ensures that your campaign makes your institution stand out in mobile, desktop, and print.
Data-Driven
Purchase Modeling & Predictive Modeling
You will enjoy the benefits of Spark451’s dual-tier modeling, which helps you select the right geomarkets and identify the most qualified prospective students within your pool and budget.
Getting Personal
Spark451 Search Activity Sequence®
Stand out from the rest with a personalized and segmented narrative approach through Spark451’s Search Activity Sequence®. SAS uses data augmentation and enrichment, channel separation and management, and message segmentation to deliver a bespoke series of messages to each student in the search program.
Information & Optimization
Reporting & Analytics
The effectiveness of your search campaign is consistently measured and optimized through real-time reporting and tracking. At the program’s end, we take an analytics deep dive to give you a true assessment by source, geography, ability, academic program, and more. You will have comprehensive insights into the quality of your prospective student pool.
Our Search Model
Student Search Building Blocks
Pools
Identify the right students for your goals and add marketplace knowledge to build a sound strategy.
Platforms
Determine the platforms and devices your audiences prefer and analyze how they use them.
Narratives
Create cohesive messages that focus on what makes your institution different. Provide clear calls to action.
"Spark451's approach to student search is anything but cookie-cutter. Their uniquely tailored strategic insights on targeting parameters, creative brand positioning, segmented messaging, and innovative tactics are what has made them so successful in our partnership for the last several years."
Mary Beth Carey
Executive Director of Admissions & Financial Aid, Moravian College
Get in Touch
Reach out for a free consultation on how we can put our services to work for you.
