Enrollment Marketing
The higher education enrollment landscape has never been more complex, and Spark451 stands ready to collaborate with your institution to co-create a marketing strategy and tactical plan that works.
Creative Services
Creativity is everywhere, but we need to harness its power to deliver the greatest impact. At Spark451, it always begins with strategy and research, followed by flawless design and robust project management to make sure your campaigns deliver the right messages to the right people at the right time.
Content
Relevant and engaging content is critical for capturing students’ attention and moving them through the enrollment funnel. Spark451’s writers conduct in-depth research to get to know your institution and uncover stories that will resonate with students. We then craft a narrative that can be shared across a campaign experience to generate and nurture leads.
Digital Media
So many channels, so little time. In the digital media realm, change is the only constant. We remove the ambiguity to deliver a clear audience strategy with compelling creative and operational rigor. Whether it’s paid social, search, Snapchat, TikTok, Connected TV, or whatever comes next, we’re here for you.
Email marketing can be one of your most effective channels, yet it’s so hard to do well. That’s where we come in. We are the de facto experts on every aspect of email communications, from inbox placement to reputation management and hyper-personalization.
SMS Text Messaging
Gen Z lives on texting, so let’s reach them where they live. Our campaigns incorporate smart strategies for responsibly texting prospects to build effective conversions and powerful behavioral influence.
Web Design & Development
More than code, web design at Spark451 is about creating compelling user experiences while delivering on business goals. Let’s partner to create your next digital experience.
SparkAssist CRM Support
Maximize your CRM’s potential and develop advanced solutions to reach your goals. Enlist our team of experts to provide timely project executions that deliver results and exceed expectations.
"UB did not have a true brand identity. With powerful writing, gorgeous photography, and effective graphics, Spark451 helped build a foundation that now allows for a consistent style that everything else is based on. We now have continuity from printed publications to search materials to digital assets, with cohesive elements that look like they are part of a family."
Karissa Peckham
Former VP for Enrollment Management, University of Bridgeport
