Creative Services

Brand Strategy

Your brand isn’t what you say it is. It’s what your audiences say about you. Spark451 helps you build a strong brand and leverage it to support your business goals through student recruitment, constituent engagement, reputation management, fundraising, and more.

What’s So Special About Your Brand, Anyway?

No, we really want to know. We’ll tap into the “why” behind your mission, dig in to uncover the unique opportunities your institution offers, and pinpoint the challenges you face.

As part of your initial brand audit, we’ll analyze your complete suite of communications, examine your school’s digital presence, and gather feedback from key stakeholder groups. All this brings to light the existing perception of your institutional offerings, and provides a foundation to build on.

Shape Your Reputation

Whether you’ve recently conducted independent market research and need to tease out that motivational message to inspire action, or you’re looking to start fresh with an analysis of the competitive landscape, we can help you convey the quality, commitment, and service your audiences can expect.

Working with the research, our creative team will help you find your voice and create the face to go with it in order to inspire your internal and external community.

Set Some (Flexible) Ground Rules

When the aesthetic and linguistic hallmarks of your brand are conveyed consistently, your brand remains identifiable and ultimately familiar, which builds the trust that is so crucial for motivating audiences.

We will help you establish flexible guidelines to maintain an unwavering brand image and ensure it remains recognizable regardless of medium.

Let’s Take Over the Conversation

An effective brand strategy gives you an edge in the increasingly competitive higher ed landscape. We’d love to help your school tell its story, motivate its audiences, and keep them coming back for more.

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