Westbury, NY — Spark451, a Jenzabar company, is proud to welcome Macrae Robertson, our newest Senior Business Development Strategist. Based in Atlanta, Georgia, Robertson will work closely with the company’s partner institutions, primarily in the Southeast region, to help them achieve their enrollment goals.

“Macrae has an in-depth understanding of the higher education landscape, and she brings a great deal of experience to this role,” says Steve Kerge, Co-founder of Spark451 and Jenzabar Vice President for Enrollment Marketing. “With her comprehensive background in marketing and admissions, I’m certain she’ll offer valuable insights and support to our partner colleges and universities.”

Robertson holds bachelor’s and master’s degrees in special education, both earned from Longwood University. She decided that the inside of a classroom was not her ideal setting, preferring to remain on campus to put her skills to use in shaping and strengthening her alma mater. Robertson spent a decade serving as a strategist, marketer, project manager, data analyst, and general jack-of-all-trades, working closely with the C-suite, enrollment management team, and marketing department. The results speak for themselves: She increased annual visit registrations well beyond pre-Covid metrics, doubled the dual enrollment program in size, and led the marketing efforts that brought in Longwood’s largest class in six years.

Robertson’s success stems from her holistic knowledge of an institution’s goals and functions, and taking a collaborative approach to solving whatever challenges exist. She never hesitates to ask why, digging deeply into the analytics to the point that her self-proclaimed title is that of Data Dork! All of this exemplifies why Robertson’s partner schools feel as if she’s an extension of their own team.

“I love working in higher education because I get to influence a student’s life and success from behind the scenes,” says Robertson. “I’m excited to be building relationships with the incredible teams at our partner colleges and universities, as we join forces to achieve their specific goals.”

WESTBURY, NEW YORK — Higher education marketing firm Spark451, a Jenzabar company, is excited to announce that 13 of their recent marketing projects — launched in cooperation with their valued partner institutions — have received recognition from the Collegiate Advertising Awards, an elite national program honoring the most talented higher education marketing professionals.

“Receiving these awards is not just an accolade, but a testament to our commitment to innovation, integrity, and excellence,” says Irene Scala, Executive Creative Director at Spark451. “We are once again honored to receive such recognition and are thrilled to share these accomplishments with our partners, without whom, none of this would be possible.”