Westbury, NY — Spark451, a Jenzabar company, is proud to welcome Mindy Best as our newest Senior Business Development Strategist. Based in Colorado, Best will work closely with the company’s partner institutions, primarily in the Central and Mountain states, to help them achieve and exceed their enrollment and institutional goals.
“We’re incredibly excited to welcome Mindy to the Spark451 and Jenzabar teams,” says Steve Kerge, Co-founder of Spark451 and Jenzabar Vice President for Enrollment Marketing. “Mindy’s extensive experience and understanding of higher education is a huge asset, and we’re so pleased that our partner colleges and universities will benefit from her expertise.”
Best holds a Bachelor of Arts in Communications and English Composition from Wartburg College, as well as certifications in Change Leadership, Digital Marketing, and Product Analytics, and comes to Spark451 with extensive experience in higher education marketing, communications, and creative services. During her tenure in higher ed, she has led groundbreaking and award-winning work in digital marketing and telefundraising, and mastered the art of collaboration between diverse stakeholders to increase engagement and propel growth in enrollment and annual giving.
A strategic advisor and thought partner, Mindy has honed her broad and deep skill set in previous roles as a writer, marketer, and consultant. She combines long-term vision with systems thinking to bridge efforts between sales, marketing, product, and delivery teams and achieve high-impact results.
“I love this field because I believe that education is the key to solving the world’s most pressing issues — economic instability and mobility, human rights, social equity and justice, climate change, public health and safety, and more,” says Best. “Through higher ed, I strive to be a catalyst that helps drive forward transformational change and fuels the future of students and our partner institutions.”
About Spark451
Spark451, a Jenzabar company, is a higher education enrollment strategy, technology, and marketing firm that combines creativity with powerful technology to achieve measurable results. With a mission to help colleges and students fuel their future, the firm integrates a multitude of communication channels and platforms for effective enrollment marketing, student search, creative services, and digital media. Since 2011, Spark451 has worked with over 200 colleges and universities nationwide. For more information, please visit spark451.com.
